Job Description

Job Description

Job Description

Position: Digital Marketing Manager

Location: Herndon, VA

Hybrid (2 days onsite, Tues and Wed)

Are you looking for a growth opportunity for a reputable company with a positive work environment? Our client is looking for a Digital Marketing Manager to join their team. Please contact us today to discuss this opportunity!

Position Overview: We are seeking a dynamic and experienced Digital Marketing Manager to join our team. The ideal candidate will have a minimum of 5 years of experience in digital marketing, with a proven track record of creating and implementing successful online marketing strategies. This role requires a strategic thinker who can lead a team, manage multiple projects, and deliver measurable results.

Key Responsibilities:

• Develop, implement, and manage digital marketing campaigns across various channels, including SEO, PPC, social media, email marketing, and content marketing.
• Analyze and report on the performance of all digital marketing campaigns, using data to drive continuous improvement and optimize ROI.
• Lead and mentor a team of digital marketing specialists, providing guidance and support to ensure high performance and professional growth.
• Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure a cohesive marketing strategy that aligns with business objectives.
• Manage the digital marketing budget, allocating resources effectively to maximize impact and efficiency.
• Stay up-to-date with the latest trends and best practices in digital marketing, incorporating new strategies and tools to enhance our marketing efforts.
• Oversee the creation of high-quality, engaging content for various digital platforms, ensuring brand consistency and adherence to company guidelines.
• Conduct market research and competitor analysis to identify opportunities and challenges, informing strategic decision-making.
• Manage relationships with external vendors and agencies, ensuring timely delivery of services and achieving desired outcomes.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• At least 5 years of experience in digital marketing, with a strong understanding of all major digital marketing channels and techniques.
• Proven experience managing and leading a team of marketing professionals.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with team members and stakeholders at all levels.
• Proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, SEO tools (e.g., SEMrush), social media management tools, and email marketing software.
• Creative thinking and problem-solving abilities, with a focus on innovation and continuous improvement.
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• Certifications in relevant digital marketing areas (e.g., Google Analytics, Google Ads, HubSpot) are a plus.

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