Job Description
Position Title
Manager, Email Marketing and CRM
Business Unit
Canyon US
Location
Carlsbad, CA
Position Grade
P2/10
Direct Reports
0
Travel %
Up to 10%
Supervisor Title:
Vice President of Sales & Marketing
Position Summary
The Email Marketing and CRM Manager at Canyon Bicycles USA plays a pivotal role in driving day-to-day customer engagement and revenue growth through email and SMS channels. A member of the US digital team, the Email Marketing & CRM Manager serves as the in-house expert on email platform management (Salesforce Marketing Cloud), plays a key role in shaping and executing email strategies, and collaborates across teams to ensure local operations are aligned with global strategy while optimizing for US commercial targets.
At its core, this position is responsible for building and maintaining a comprehensive email marketing calendar, and constructing and executing email campaigns with compelling copy, appealing graphics, and precise customer segmentation. The manager will maintain detailed performance reports on various time scales, measuring the commercial and brand impact of email and SMS channels, and communicating insights and opportunities for optimization to leadership. Additionally, collaborating with the global CRM team, the Email Marketing & CRM Manager will project manage the development of customer journeys and automated workflows to enhance the customer experience.
Essential Job Functions
Minimum Education & Work Experience Requirements
Applications used by the Email Marketing Manager :
Preferred Knowledge, Skills and Abilities :
Recommended Traits:
Work Environment
We offer a professional, upbeat, and fun work environment at the Canyon Bicycles US Headquarters in Carlsbad. It is a world-class office space with a Canyon Showroom for displaying our professional team and athlete bikes. This part time role is an opportunity to be a part of the cycling and sports industry, work alongside an awesome team, and contribute to a growing company.
Physical Factors
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this Job, the employee is regularly required to sit for extended periods of time; use hands to finger, handle, or feel the computer; reach with hands and arms and talk or hear. The employee must occasionally lift and/or move up to 25 pounds.
Disclaimer
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
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